Masterclasses
Once-off, 2-hour live sessions on one specific topic, such as giving your AI a brain. I run them as topics come up.
SHIFTAI LEARN
Learn AI by building with it.
I'm Daniel. I teach founders, business owners and teams to use and build with AI.
See the sessions I have run
8
LIVE SESSIONS SINCE JUNE 2026
87
PEOPLE ATTENDED
4.7 / 5
AVERAGE ATTENDEE RATING
In their words.
What people have said after attending one of my sessions.
"A great way to get rid of the AI anxiety so many founders experience."
"If you're not implementing Claude, you NEED to attend a workshop. It'll change the way you think about AI and what it can do for you."
"It got me started quickly and gave me confidence that I was lacking."
"If you're a founder or business owner looking to get into the AI space and you're just starting to implement it, this is the perfect workshop for you. Valuable tools and insights were shared throughout, 100% worth it."
"Not a 'watch and listen' course, you need to get your own hands dirty to make the most of the sessions."
"The session was interactive, engaging and easy to follow. It provided a practical and meaningful way to understand AI and how it can help in the workplace."
"A hands-on AI workshop that changes how you think about using AI to work smarter, not spend more."
"In general, the masterclass was great, and I really felt it added a lot of value to my own development in AI."
"It gave me self-confidence on how I can make AI work for me and my business."
MOST USEFUL PART
"Understanding how to work with Claude and what you can do with the program to help you simplify and save time"
MOST USEFUL PART
"Understanding how the brain is dynamic and how to use projects more effectively."
MOST USEFUL PART
"Explaining how the brain is set up and how it can grow."
Three ways to learn with me.
Team training
Custom training for your company, built around your team's tools and work. For teams of 10 people or more, live online or in person.
The Fully Set Up programme
Four weeks with me, step by step, to set up Claude around your work so you use it every day and save 3 to 4 hours a week.
Sales close Wednesday 28 October 2026 at 23:59 SAST.
Past Sessions
Private team sessions are shown without the company's name.
THURSDAY 8 OCTOBER 2026
MASTERCLASSBuild your AI a brain
Live online · about 3 hours, questions included · 32 seats sold
RATING
4.6 out of 5. Would recommend: 9.5 out of 10.
RESULT
16 people shared their time map in the session chat. Every one found at least 4 hours a week AI could take on (their own estimates, worked out with their AI).
WHAT WE COVERED
- Picking the right model for the job
- The four steps to everyday AI: a brain, connections, automation, a daily habit (this evening covered step 1)
- Why your AI's brain is plain-text files
- Why chats run out of space, and memory versus instructions
- One brain, many projects
- Keeping the brain up to date, and staying safe
- What to do when AI gets stuck
- 17 questions from the room, answered
"I could tell that you did a great deal of preparation, and it really came through in the content that you gave."
AUGUST 2026
PRIVATE TEAM SESSIONClaude for Finance workshop
The finance teams of a local mining group · live · up to 2 hours · 19 people invited
WHAT WE COVERED
- How AI chat works, and why to treat it like a smart but forgetful junior
- Safe setup: two privacy settings, no sensitive data, business accounts
- Models, sessions and credits
- Skills, connectors and plugins, and connecting finance tools such as Sage Intacct, Xero and Microsoft 365
- Worked examples: ask your books a question, reconcile a supplier statement, find what should not be paid, cost a proposal in a spreadsheet, pull data from drawings and PDFs
- How to spot a good job for AI: document-based, rule-based, easy to check
WEDNESDAY 29 JULY 2026
PRIVATE TEAM SESSIONSTeam AI setup and training
3 sessions for 2 private teams, 8 to 29 July 2026 · live online and in person
WHAT WE COVERED
- Systems first, then AI
- Why a team should work in one shared Claude account
- Plain-text files, the format AI reads best
THURSDAY 23 JULY 2026
WORKSHOP · ADVANCEDAutomation workshop
Live online · 2 hours, 17:30 to 19:30 SAST · 8 people signed up
WHAT WE COVERED
- The privacy settings to switch off, and why official connectors are the safest way to share business data
- Setting up a scheduled task live: a daily briefing from your calendar and email
- Tasks that run in the cloud versus on your own computer
- Closing the loop: giving AI feedback so each result gets better
- Worked examples from the room: matching bank payments to open orders, meeting agendas and minutes, social media content
- Which model to use for which job
WEDNESDAY 22 JULY 2026
WORKSHOP · BEGINNERFoundations workshop
Live online · 2 hours, 17:30 to 19:30 SAST · 8 people signed up
WHAT WE COVERED
- How AI chat works, and why it forgets between chats
- The privacy settings to switch off, and keeping sensitive data out of the chat
- Installing the desktop app and the Small Business plugin
- Connecting your tools safely, such as Google Drive, Gmail, Microsoft 365 and Xero
- A separate project for each business or brand
- How Claude keeps what it learns about your business in files
SATURDAY 27 JUNE 2026
WORKSHOPSmall Business AI Workshop
Live online · for South African founders · 8 people signed up
WHAT WE COVERED
- How AI chat works, and why it forgets between chats
- Plugins, skills and connectors, explained
- Setting up the Small Business plugin in the desktop app, in its own project folder
- A guided interview so Claude learns your business, and connecting at least one of your tools
- Which model to use for which job, and how it affects your usage
- Starting small with automation, such as a morning email briefing
COMMON QUESTIONS
Common questions.
Which one should I start with?
If you want AI set up across your real work, with me alongside you for four weeks, start with Fully Set Up. If you want a shorter first step on one topic, sign up to hear when the next masterclass is set. For a company team of 10 people or more, email me about team training.
Do I need to be technical?
No. The sessions are built for founders and business owners, not developers.
Which AI do you teach?
Mostly Claude. The masterclass also came with a step-by-step guide for ChatGPT. Fully Set Up needs a paid Claude plan (Pro is enough).
Are the sessions recorded?
Recordings go only to the people who booked that session. I don't post them on this site.
Can you train my team privately?
Yes. Email me at daniel@shiftai.co.za and tell me about your team and the tools you use.
I came from an old masterclass link. Where is my guide?
The 8 October masterclass has happened. If you booked, your guide link is in your email from me. If you can't find it, email me at daniel@shiftai.co.za.